Users must be able to seamlessly navigate digital products like websites, mobile applications, and software interfaces. Any type of resistance will disrupt the customer journey and likely send the consumer to the competition. The difference between companies that minimize and maximize churn rates is the existence or quality of a user experience (UX) content strategy. But what is content strategy?
This guide explains UX content strategy, why it is important, what it consists of, and how to create one that helps a business rise above the competition.
What is UX content strategy?
UX content strategy is an integral part of the content creation process that makes the content something consumers actually want to experience. It defines a product's content goals and shapes the process for creating, managing, and distributing content across multiple channels and touchpoints.
It is the strategy involved in:
- Meeting the needs of target users
- Delivering value to users
- Aligning the content with the brand messaging
- Supporting the surrounding UX elements
Ultimately, UX content strategy helps content designers and UX designers align the product and brand for the best user experience.
Why Having a UX Content Strategy is Important
A UX content strategy is a necessity, and these are the reasons why:
- Improves Website Performance - With a UX content strategy, the content and its functionality are more carefully considered and more likely to run smoothly.
- Increase Engagement and Conversions - Customers are more likely to engage with the brand and complete the buying journey when the content is on point.
- Enhances the Customer Experience - UX content strategy aims to ensure customers can find and engage with relevant, timely, and compelling content.
- Facilitates Collaboration - Having a clear strategy allows designers and content teams to collaborate efficiently and productively to ensure the right content reaches the right users at the right time and way.
- Improves Consistency - A UX content strategy helps keep messaging consistent across channels so users always have a quality experience everywhere they interact with the brand.
What's in a UX content strategy?
In today's digital landscape, content is paramount for brand awareness, engagement, and knowledge management. It is also crucial for internal workflows, employee engagement, and internal knowledge management. Here at Encora, our UX content strategy services provide strategic direction, defined roles, and comprehensive support, from audits to multimedia development. We help businesses embrace the future with generative AI and immersive content experiences that include:
- Analyzing, refining, and designing customer journey maps, ensuring no touchpoint is overlooked.
- Devising a conscious framework to analyze, plan, develop, deploy, and manage content to drive specific business goals.
- Providing clear directions to the organization for content creation and management in terms of roles and responsibilities, process flows, and governance.
- Support repurposing, developing, and generating content that aligns with the business goals and exudes the brand's voice.
- Support leveraging tools and platforms to create, deploy, and manage UX content, including spatial computing, metaverse platforms, generative AI, and immersive experiences.
How to Create a UX Content Strategy
A UX content strategy is a framework for content creation, and here is how to make one:
- Begin by defining the users' needs and goals. Segment customers and develop personas to design for in the remainder of the process.
- Map the user journey by articulating the ways customers encounter the brand, how they move through the sales funnel, and where they go when support is needed.
- Audit existing content assets for performance, scope, and quality. Keep the quality and high performing assets. Learn from the successes and apply the wisdom to the development of new content.
- Assess the competition to learn about successful strategies and opportunities for improvement.
- Establish KPIs and goals for content so progress can be tracked and measured.
- Create content that aligns with the business objectives and brand standards.
- Analyze performance data. Update the UX content strategy to make improvements and keep up with user trends.
Creating a UX Content Strategy with Encora
Encora is the software development company that is fiercely committed and uniquely equipped to enable companies to do what they can’t do now. Fast-growing tech companies partner with Encora to outsource product development and drive growth. We are deeply expert in the various disciplines, tools, and technologies that power the emerging economy, and this is one of the primary reasons that clients choose Encora over the many strategic alternatives that they have.
Contact us to maximize the impact of your content with our proven content strategies.
