20 digital transformation trends for 2020
While digital transformation has been on the agenda for years, 2020 is predicted to be a crucial time to accelerate and deploy it across industries.
As a leader in this process, it is essential to remain transparent and open about every measure you are taking to enhance the future of the business. To help you on this journey and its impact on digital challenges and opportunities for the future, we will delve into the top 20 stats on digital transformation.
Growth of Digital Transformation
01
02
| Top benefits of adopting a digital model:
(Source: ptc.com, Digital Transformation Report by Corporate Leaders and PTC) |
40% operational efficiency
36% faster time to market 35% meet customer expectations |
03
| Top industries for digital-first business strategies:
(Source: resources.idg.com, [White paper]: 2018 Digital Business Survey) |
95%: services 93%: financial services 92%: healthcare |
Digital Transformation Success
04
| 56%of CEOs said that digital improvements have led to increased revenue.
(Source: Gartner, Newsroom – Press Releases, Egham, U.K., April 24, 2017) |
64% of digital-first companies are more likely to achieve their business goals than their peers. |
| Digital transformation and a focus on customer experience can generate:
(Source: mckinsey.com, What matters in customer-Experience transformations, July 2019) |
20-30% increase in customer satisfaction 20-50% economic gains |
Impact of Customer Experience
06
70% of business buyers say they’ll pay more for a better B2B experience.
(Source: ZDNet, Digital Transformation: A CXO’s Guide, Melanie Wolkoff Wachsman)
07
| Loyal customers are five times more likely to buy again and four times more likely to refer the brand to family and friends.
|
(Source: experiencematters.blog, The Ultimate CX Infographic, 2018)08
70% of the buying experience is based on how the customer feels they are treated.
(Source: visioncritical.com, 7 habits of customer-obsessed companies, October 22, 2019)
Omnichannel Experience
09
(Source: digitalcommerce360.com, Why an omnichannel strategy matters, Paul Demery)
The percentage of companies investing in omnichannel experience has increased to more than 80% from 20%.
(Source: pwc.com, The retail evolution. Combining tech and human interaction for compelling customer experience)
11
74% of marketers say it is important to have a cohesive omnichannel experience.
(Source: targetmarketingmag.com, The State of Omnichannel Marketing, Thorin McGee)
Growing Technologies
12
93% of companies consider innovative technologies as necessary to reach their digital transformation goals.
(Source: news.sap.com, SAP Study: 93 percent of companies consider Intelligent Technology key to Digital Transformation)
13
60% of executives believe connected technology and the Internet of Things will play an important role in their company’s digital strategy.
14
By 2022, your personal device will know more about your emotional state than your own family.
(Source: gartner.com, Emotion AI Will Personalize Interactions, Laurence Goasduff, January 22, 2018)
Leadership and Workforce Transformation
15
71% of leaders say the workforce is important in supporting their digital transformation strategy.
(Source: industryweek.com, [Interactive Report] Workforce Enablement: The Missing Link in Digital Transformation Strategies, July 23, 2018)
16
37% of companies say digital transformation helped them create new jobs.
(Source: futurumresearch.com, Futurum 2018 Digital Transformation Index)
17
40% of companies have dedicated digital transformation teams in place.
(Source: futurumresearch.com, Futurum 2018 Digital Transformation Index)
Customers and Technology
18
Intelligent systems will drive 70% of customer interactions by 2022.
(Source: acquia.com, Forrester Digital Rewrites the Rules of Business, Nigel Fenwick, Ted Shadler, February 26, 2018)
19
By 2020, an estimated 25% of all customer service operations will use virtual customer assistants.
(Source: Gartner, Newsroom – Press Releases, Tokyo, Japan, February 19, 2018)
92% of customers are satisfied using live chat services, making it the support channel that leads to the highest customer satisfaction.
(Source: customerthink.com, How Live Chat can Impact Your Customer Satisfaction, Adam Methew, November 11, 2016).
Next Steps
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