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Design Matters: The Impact of Aesthetic UX on User Engagement

Casandra Balcazar

With over eight years in the design industry, Casandra is currently a UX Designer at Encora. Her diverse skill set encompasses crafting accessible user interfaces and spearheading user research. Deeply versed in Emotional Design, she holds a special focus on Ed-Tech.

In an era where user experience dictates product allegiance, understanding the nuances of Aesthetic UX can be your differentiator. Grasp how an engaging design not only captures attention but also has the potential to enhance overall user satisfaction.

About Encora

Encora accelerates enterprise modernization and innovation through award-winning digital engineering across cloud, data, AI, and other strategic technologies. With robust nearshore and India-based capabilities, we help industry leaders and digital natives capture value through technology, human-centric design, and agile delivery.

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