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The Gen Z Travel Blueprint: What Gen Z Really Wants When Trip Planning

Digital Experience Travel, Hospitality & Logistics UX Research and Analysis eGuides & Whitepapers Travel & Hospitality

Kathia Alexander Gonzalez

January 15, 2024

This study focuses on regional differences between Gen Zers in the US and Europe and how their distinctive features affect trip-planning behaviors and expectations.

The deliverables expected from the study were user personas and experience maps to represent Gen Z travelers from the US and Europe.

Download the report for more details.

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