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I, Designer

Artificial Intelligence will eventually be commonplace. So, what does this mean for designers? Will ...

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Innovation in Tech Travel

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Mobile UX/UI Essentials: Nothing Else Matters

Sit back and take a minute to think about it: what would you do without your mobile phone? All of ...

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Optimize Your Conversion Funnel with A/B Testing

I often hear clients wanting to do A/B testing hoping it will solve all their UX problems at once. ...

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The Role of User Research in Software Companies

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How to Evaluate Designs with Visual Heuristics

Designers are often exposed to design critiques and feedback from our clients and teammates. In my ...

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Level Up Your Product Design

Video games are one of my favorite things. I grew up playing them and learning from them. They ...

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How to Manage the Android Main Thread: Coroutines

When the user launches your app, Android creates a new Linux process along with an execution ...

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Top 3 Usability Problems in Software Products

When developing software products the earlier you identify usability issues the better. It is ...

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A Brief Inquiry Into User Experience

I interviewed ten experts from the UX Team at Nearsoft and asked them to explain UX in ...

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About Psychology And Design

The eye sees only what the mind is prepared to comprehend.

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How to Design a Successful eCommerce Business

By the end of 2019 there will be 1.92 billion digital buyers. That’s roughly 25% of the world’s ...

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Big Data and Data Science: Importance and Benefits

Big Data and Data Science are the thriving areas that are disrupting the way we do business and ...

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How to Cook Wireframes Sketches

And not burn your journal trying Designing wireframes is like cooking, when you're practiced in the ...

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Big Data testing, the next big thing?

There is an old saying that reads “information is power”, and nowadays this saying becomes more ...

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Blog

A Practical Guide to AWS Glue

Estimated reading time: 11 minutes AWS Glue is a serverless ETL (Extract, transform, and load) ...

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Ins and Outs of Remote User Research

Remote user research enables us to reach a greater audience and get insights from end-users located ...

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Blog

The Good, the Bad, and the Ugly about Figma

When putting together a roundup of UI design tools, it’s difficult to know which one is more ...

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6 Considerations to Attract Young Bleisure Travelers

Having fun activities mixed in with your business trip is not an unthinkable option anymore. A new ...

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Blog

Say Less, Mean More: The Importance of Good Copy in UX

A word is mightier than the sword, particularly in UX. Words can be the difference between making ...

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Blog

UX Investing Equals Better Business

A positive user experience plays an important role in converting users into paying customers. We ...

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Blog

The impact of UX Strategy in organizations

In a ever constant changing industry as it is Retail, where experience means everything, is crucial ...

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Blog

Have You Considered AWS Fargate? A practical use case scenario

Fargate is an AWS service, part of the container services offered by this growing industry. It ...

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Top Challenges for Telemedicine Apps

The number of patients using telemedicine apps has more than doubled from 2017 to 2018. займ под ...

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Code Makes Better UX Designers

Imagine a software product that looks and behaves exactly as you imagined it. This is possible with ...

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Cron job on a Node.js + Express Serverless app using AWS CLI

Serverless computing, while still nascent, is growing in popularity. Hiding the deployment ...

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Blog

Loyalty Isn't Dead

The Global Business Travel Association (GBTA) estimates that corporate travel spending will reach ...

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Blog

Top UX Trends in 2019

I’ve gathered some of my favorite UX trends for 2019, including a mix and match from several design ...

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Blog

Natural Language Processing Using iOS and Azure

Natural Language Processing Natural language refers to human language, such as English, Spanish and ...

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How Can AI Create Better Experiences

AI can help you understand the needs of users. It also helps you know how they behave with every ...

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How a UX Designer Can Impact the Quality of Your Product and Business

What do the top mobile apps in the US market have in common? The answer is simple. Great User ...

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From Traditional Models to Agile for Software Testing Teams

Agile or Traditional Methodologies? The “agile wave” has started to take over Latin America over ...

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Millennials Trip-To-Toe Travel Experience

When booking travel you'll need to know what Millennials are searching for. They are not interested ...

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Getting to Know the tvOS Focus Engine

As iOS developers, we usually feel pretty comfortable with the fact that we can count on the ...

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9 of 9: 9 things you need to know of Android 9.0

“Expecting an efficient application without knowing the features and capabilities of Android, is ...

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Amazon Kinesis Data Firehose for detail logging in AWS WAF

Amazon Web Services (AWS) provides various tools which you can use to monitor AWS WAF (Web ...

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Debate: Manual Software Testing Versus Automated Testing

The Big Debate: Automated VS Manual Testing Throughout a Quality Analyst’s professional experience, ...

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Modern Log Management | The Right Way with ELK Stack

User activity on our apps is incredibly valuable data. System failures and performance states ...

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Devops & Lean UX: How to achieve an effective synergy to get a real technological transformation

Nowadays, companies from all industries are turning into software companies. The pressure is high, ...

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Centrally manage your AWS WAF rules setup

In the previous blog, we shared how you can secure your web applications, portals and API’s with ...

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Blog

Top Traveler Behavioral Trends in 2018

Travel is an industry that is always changing and evolving. New technologies are opening new ...

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Blog

AI Hype- Why is Everyone Talking About AI?

Back in April the Chinese police identified and captured Mr. Ao in a crowd of 60,000 people ...

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How to Reach Female Solo Travelers, the Biggest Market in the US

Women are the most powerful consumers in the world. They influence all kinds of markets, especially ...

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[Infographic] DevOps Practice Wizard - Tools for Modern DevOps Practice

In 2009, Flickr presented 10+ Deploys Per Day: Dev and Ops Cooperation at Flickr. It was ...

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Web Application Security Using AWS WAF and AWS Shield

Estimated reading time: 6 minutes This post was last updated on 3 September 2019. As a modern ...

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7 Benefits Of Software Testing and Quality Assurance

What is Software Quality Assurance? Software is a part of all of our lives that we can’t extract. ...

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Blog

Why Millennials Don’t Trust Your Hotel App

The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting ...

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Blog

Metrics and Decision Making

Let’s start by asking a simple question: Why is measuring important? By measuring our actions we ...

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User Experience Challenges in the Travel Industry

Technology plays a big role in the evolution of the Travel Industry. Now, the way travelers plan, ...

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How Usability Problems Affect Your Mobile Bookings

You spent a lot of time and effort "going mobile." You finally have your offering out there, in the ...

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Using rapid prototyping to validate your travel app

To build great products you must provide a positive experience that helps users solve problems in ...

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Build a World Class Team and Reach the Finish Line

Today more than ever companies need to be ahead of the game to keep up with technology, their ...

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How to Improve Flight Booking with Personalized Search

It is no longer enough to display flight results to provide air travelers with a seamless search ...

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How Service Mapping Leads to Personalized Trips

Travel brands must provide personalized experiences that give users the content they want, the way ...

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Blog

The Impact of Time to Value for Rewards Programs

To be relevant, a Rewards Program must be tailored to a customer's' lifestyle. Unfortunately, ...

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How to Increase Customer Loyalty in the Travel Industry

The Travel Industry is at an all time peak for travelers looking for new adventures. The 2017 ...

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3 Easy Steps to Create Backend Using AWS

If you’re an android developer and have published apps in the Google Play store, then creating and ...

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How to Structure Your Content to Win Online Bookings

Most booking sites share the same core functionality to help users book a trip.

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How to Adopt a Culture of Continuous Learning

Day-to-day business operation can get in the way of getting to know our customers.

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Here is How to Do User Research in Agile Teams

The key to thrive in the competitive environment is without a doubt to focus on the User Experience.

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Blog

6 Steps to Build a Product People Love:

Anyone can have an idea for a product. The real challenge is to build products that people love and ...

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Improve UX to increase Conversions and Loyalty in Travel and Hospitality

New trends are affecting how successful companies such as Expedia, Trip Advisor, booking.com, and ...

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Blog

Objectives and Key Results

OKRs system has been a popular method for aligning personal and business goals. Intel started the ...

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Blog

Design Thinking in Your Work Life

Design thinking has been a popular topic in the software industry for the past couple of years. ...

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How Design Thinking Can Impact your Business

Many products and services are launched into the market with hopes of success. And then reality ...

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Blog

Embracing Innovation

One of the biggest challenges companies face is to stay competitive

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How to Increase Your Mobile App’s Engagement

In the HBO series Silicon Valley, the team celebrates their 500,000th download but soon after ...

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Blog

How to Increase User Engagement: Analytics + UX

Google Analytics can tell you WHAT, WHERE and WHEN about the data. But there is something missing, ...

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Blog

Everybody Wins with Value Centered Design

Many companies expect their software products to show a Return right away. They hire developers, ...

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Blog

How Storytelling Can Inform Design

I had to the opportunity to attend UX Week 2016 and I was delighted to find out about a new ...

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Santa Clara, CA

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letstalk@encora.com

Innovation Acceleration