What is CMS?
CMS or Content Management System (sometimes called WCMS – Web Content Management System) have been around for a while to help manage and publish content for businesses across industries. They provide a very simple and easy-to-use infrastructure without the need for intensive technological undertaking for any business to setup and establish their online presence.
With the expanding internet user base and the device/connectivity options (such as mobile phone browsers, mobile apps, wearable tech, and IoT devices), managing content has become more complex.
Considering this aspect, DXP – Digital Experience Platform is an elegant solution to managing digital experience for consumers and businesses.
What is DXP?
Let’s review how the DXP is different from conventional CMS (we can say it is superset of conventional CMSs), understand what is driving adoption over conventional CMS and how businesses can move from CMS to DXP.
When we hear about CMS, we imagine a software built for web content management to create, manage and publish blogs, pages and websites. The DXP is a more intuitive & modern way of managing and publishing content with more features, analytics and more engagement with consumers. The Digital Experience platforms encompass all features of CMS along with several incremental features & components such as:
- Omnichannel Experience – Apps, PWA, Wearables, etc.
- CRM – Marketing and Campaign integration
- Data Analytics and AI automation
- Social media integration
- Personalized customer Interaction
- Scalable cloud-based system for high availability
The following 360° architecture of a typical DXP ecosystem provides a quick overview of what is included in1 the DXP.
As DXP comes with a host of features and components businesses and large enterprises can leverage those to expand their presence and drive customer conversion goals.
DXP adds more value compared to CMS, businesses get more control over their digital experience offering and get more insights into acquisition & retention of their customers. This is the key driving force accelerating adoption with mid to large enterprises as they are trying to engage more consumers in the current market.
Gartner’s Magic Quadrant for Digital Experience Platforms
There are plenty of Digital Experience platforms available in market like AEM, Bloomreach, Salesforce, Sitecore, Acquia, etc. These platforms provide a vast array of features and have their own way of bundling components and features listed above.
Gartner’s Magic Quadrant for Digital Experience Platforms for the year 2022 gives a quick overview of the leading DXPs
Case Study
Encora has worked with recent and long-term clients on their various CMS digital platforms and a common challenge with the traditional CMS is the lack of visibility for the business and marketing teams about the platform’s performance, and customer engagement flow. This makes it difficult for business and management teams to take their business to the next level.
In these cases, Encora has worked with its clients to find consolidated and structured solutions that cater to content workflow management, analytics and customer behaviors on platform, and help couple marketing and campaign management for social media platforms/digital media platforms
Conclusion
All DXPs have different pricing models that cater to base features, as well as target wider web experience capabilities.
The DXP is one-stop solution for the 360° requirement of a business where business and marketing stakeholders can manage content moderation (code less do more), customer engagement and analytics, and enable business growth.
Encora has vast experience of transforming web experiences for our clients from simple CMS to a complete Digital Experience using Adobe, Acquia, Bloomreach, and several other niche DXPs.
References
Gartner: https://www.gartner.com/en/research/magic-quadrant
Acquia: https://www.acquia.com/
About Encora
Fast-growing tech companies partner with Encora to outsource product development and drive growth. Contact us to learn more about our software engineering capabilities.
